"God is Not Great: How Religion Poisons Everything," by Christopher Hitchens, wasn't expected to be a blockbuster. Its publisher, Twelve, a fledgling imprint owned by France's Lagardère SCA, initially printed a modest 40,000 copies. Today, seven weeks after the book went on sale, there are 296,000 copies in print. Demand has been so strong that booksellers and wholesalers were unable to get copies a short time after it hit stores, creating what the publishing industry calls a "dark week." One experienced publishing veteran suggests that Mr. Hitchens will likely earn more than $1 million on this book.I'm a happy owner of the first edition!
The Wall Street Journal, June 22, 2007 (See also this graphic numbers for naysayers)