Sunday, June 17, 2007

Brain gets a thrill from charity

"-- Knowing your money is going to a good cause can activate some of the same pleasure centers in your brain as food and sex, U.S. researchers said Thursday.
People who participated in a study got a charge knowing that their money went to a charity -- even when the contribution was mandatory, like a tax. They felt even better when they voluntarily made a donation, researchers found.


He and colleagues were hoping to find out whether there was something in the act of giving itself -- and not just the social and egotistical reward of being a philanthropist -- that offers satisfaction.
"The fact that we find pleasurable activity in those mandatory tax-like situations strongly suggests the existence of pure altruism," he said."

CNN, June 14, 2007
Another article proving that we do not need religion to wish to do good things for other people.

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